Archive for the 'Marketing SOC' Category

 Happy Leif Erikson Day! (1)

  Part 1 of 2 – Using SOC Campaigns as Marketing Tools
Some people will recognize the sentiment from a Spongebob Squarepants episode, in which Spongebob wakes and finds that it’s time to celebrate Leif Erikson Day. The comic potential of Vikings is almost unlimited, and the script writers certainly made the most of it.
Having already [...]



 Carpe Diem – Seize the Day!

It was good advice when we heard it from Robin Williams in “Dead Poets Society”, just as it was over twenty centuries earlier when Roman poet Horace first wrote it. We get today – we’re here for the moment, and unless we use today to realize our goals and dreams, unless we take the [...]