Archive for October, 2009

 Spiffy Press Launches New Letterpress Greeting Cards Website

from prweb.com

Letterpress Greeting Cards Site Features Eclectic, Type-Driven Designs That Use 100% Eco-Friendly Materials

Pasadena, CA (PRWEB) October 6, 2009 — Spiffy Press today announced the debut of its new website – spiffypress.com – designed especially for letterpress enthusiasts searching for something new. Just as the name Spiffy implies, the site delivers modern designs, with bold text and ironic, type-driven concepts, as fresh alternatives to traditional letterpress greeting cards. Read more…

Cards4Less Comment: Good article with great ideas regarding Letterpress Greeting Cards, meaning card designs based solely on letters or images included as part of a font set on your PC. Cards of this type can be created in Picture Plus! (without the embossing); simply create a .jpg image file locally using your own fonts per the card specifications provided HERE, and upload!



 Play your cards

  By DON KAPLAN
  from nypost.com

Posted: 1:07 AM, October 6, 2009

LET’S face it. Guys don’t do greeting cards. Frankly, most of us can’t be bothered to remember our sister-in-law’s birthday. But we know what happens when we do — the pure aggravation that can culminate in a last-minute run to the drugstore right before it closes.

A painful task, but now there’s something that might make the process considerably less irritating: a Web site that does basically all the work for you.

The brainchild of Katherine Santer, a former marketing and economic consultant, and Kim Dowds, an architect, JackCards.com is a greeting-card concierge service. The result: no more forgotten birthdays. Read more…

Cards4Less Comment: What a great idea! REAL Greeting cards online! However, at $3 – $6 per card (with postage), it still isn’t competitive with SendOutCards at the per-card pricing level.



 Happy Leif Erikson Day! (1)

  Part 1 of 2 – Using SOC Campaigns as Marketing Tools

Some people will recognize the sentiment from a Spongebob Squarepants episode, in which Spongebob wakes and finds that it’s time to celebrate Leif Erikson Day. The comic potential of Vikings is almost unlimited, and the script writers certainly made the most of it.

Having already established that every day is a holiday or observance in honor of something, it is worth noting that while the aforementioned script writers took comic liberties with the Vikings, they were not the creators of Leif Erikson Day.

In fact, Leif Erikson Day is a recognized holiday celebrated on October 9th, honoring the Viking Explorer Leif Erikson – who some think was the first to discover America. Today, the holiday is officially celebrated in Wisconsin and Minnesota, where large numbers of Scandinavian immigrants settled in the latter half of the 19th Century. Read more…